Executive Vice President and Chief Operating Officer
Blue Shield of California
Paul Markovich is executive vice president and chief operating officer of Blue Shield of California, a 3.4 million member not-for-profit health plan that serves the commercial, individual and government markets in California. As COO, Paul oversees Health Care Services, Network Management, Marketing, and two business units that offer medical and specialty benefits coverage to large and midsize groups.
An 11-year Blue Shield veteran, Paul has extensive P&L experience coupled with multi-faceted product marketing expertise. Previously, Paul was senior vice president of Blue Shield’s Large Group Business Unit, where he grew membership by recruiting new sales leadership and developing a large group product that added more than 150,000 members in two years. In his earlier role as head of the CalPERS Business Unit, Paul oversaw consolidation of the CalPERS HMO business, growing Blue Shield’s membership by 350,000 and revenues to $1.3 billion.
This is Paul’s second stint with Blue Shield. Leading the company’s product development unit in the late 1990’s, Paul introduced numerous ground-breaking products and services, including the first California HMO to allow self-referrals to specialists, and mylifepath.com, which continues to serve as Blue Shield’s Internet destination for information and services.
In between his tours of duty at Blue Shield, Paul spent 2 ½ challenging years as an entrepreneur. In January 2000, he co-founded a consumer-driven health plan called mywayhealth and after perfectly timing his fund raising efforts to coincide with a large stock market collapse, had to fold the company in the middle of 2001. He then joined Definity Health, another consumer-driven health plan based in Minneapolis, before returning to Blue Shield.
Paul started his professional career by working as a management consultant with Booz-Allen and Hamilton in New York. He is a North Dakota native, a graduate of Colorado College (where he played Division I hockey), a Rhodes scholar, a husband, and a father of two young children. He serves on the board of directors of the Bay Area Council and the California Association of Health Plans.